We are one of the MENA’S largest vertically integrated manufacturers of apparel leading the way in ethical and sustainable manufacturing practices.

We share a set of core values – honesty, integrity and respect for people – which underpin all the work we do. Business principles are central to how we conduct our business and living by them is crucial to our continued success. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our business principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business. We expect suppliers, and joint ventures that we do not operate, to apply equivalent principles.

We in every action – are geared towards excellence. A mental attitude that leads people to seeking perfection in their work, refining and surpassing the results previously achieved.

We are committed to maintaining the highest ethical standards in all of our operations and business practices. We understand that our conduct with fellow employees, customers, suppliers and other stakeholders affects the integrity and credibility of the company as a whole, as well as our success. That’s why maintaining strong ethical business relationships and acting responsibly is important to us.